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Google really wants you to buy a Nexus 7 tablet. No, I mean really really. So much so it has gifted the device a prime advertising spot on its homepage.
The Nexus 7 is Google’s first own-branded tablet. Built by Asus, it’s a 7-inch powerhouse running Android 4.1 (Jelly Bean). It’s not perfect, but the reviews have been very positive thus far. This isn’t surprising as it only costs $199, half the price of the iPad 2, and a full $300 less than the entry-level, Retina Display-boasting new iPad.
Google has already been promoting the Nexus 7 through television commercials and ads across the Web, but it has now brought it home. Literally. As first noted by CNET, the Nexus 7 is now popping up on the Google homepage for some people. This is prime advertising real estate, being one of the most-trafficked pages on the Web.
It should be noted that this isn’t the first time Google has sought to promote its own products by utilizing its homepage, that distinction goes to the Motorola/Verizon Droid. The Nexus phones and Chrome have also appeared on the Google homepage in previous years. However, these efforts were primarily text-based, while the Nexus 7 enjoys an eye-catching animation.
Google usually keeps its homepage free of clutter in a quest to retain its minimalism. This is excluding the iconic Google logo and the doodles which take its place at random times throughout the year. But advertising is usually off-limits, especially advertising of a visual nature. The Nexus 7 pops its head out of the page several times before emerging under the tagline, ‘The playground is open. The new $199 tablet from Google.’ This links to the 8GB version on Google Play.
The timing of the ad is interesting, coming some time after the Nexus 7 originally launched, at the same time as it became available in several more countries, and just a matter of weeks before Apple is expected to unveil the iPad Mini. It’s at that point that the real battle of the tablets will begin.
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