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Freshmen entering Seton Hall University in New Jersey this fall will each receive a Nokia Lumia 900 handset, which is powered by Windows Phone.
Every Class of 2016 freshman starting at Seton Hall later this year will receive a Nokia Lumia 900. According to PC World, this is part of the college’s Mobile Computing initiative. This effort has resulted in students from past years receiving Amazon Kindles, iPads, Android tablets, and other smartphones. But while those giveaways were limited to particular programs or select majors this one will target the entire class.
The whole point of the exercise is to ensure freshmen have access to the SHUmobile service and the free app which comes with it. SHUmobile is designed to make the transition easier for new students, allowed them to access the faculty and employee directory, browse the course catalog, and view the campus map, amongst other things.
The details of the deal between Nokia and Seton Hall haven’t been disclosed but has clearly come about via Seton Hall’s partnerships with both Nokia and Microsoft. Seton Hall Center for Mobile Research & Innovation academic director Michael Taylor said of the initiative, “Mobile technology has become ubiquitous and pervasive, but we are just beginning to understand the breadth of its impact across campus.”
This could of course backfire on Nokia and Microsoft. If these kids hate the Nokia Lumia 900 (and just because they got one free doesn’t guarantee they won’t) they could be put off Nokia handsets and Windows Phone as a platform for life. One class thinking that doesn’t matter but college kids talk, and if they all tell their friends it sucks then it could have an impact.
One of the big questions hanging over the Nokia Lumia range is whether they’ll work with Windows Phone 8 or not, as suggested by commenters on Gizmodo.
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